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Which Effects The Other, Media OR Culture?

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Food for thought,

Which of these has more of an effect (influence) on the other,   media outlets (movies, TV shows and ads) or actual real life / culture?

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My view is that media has a bigger effect on culture than culture has on media. TV and media have a lot of power on many people to a degree where these shape people’s beliefs, behaviors, and culture.

Simply put, people see it on TV, in fashion shows, in music videos, in ads, done by celebrities, owned by modern-day mystical figures, adopted by friends …  and people mimic.

Media has the upper hand on culture, not vice-versa.

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What do you think?

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